The signing ceremony was held at EXEED’s headquarters in Wuhu, China on June 12th in the presence of a delegation from FBB Holdings LLC.
FBB Holdings partners with EXEED for highly anticipated Jordan debut
The partnership will mark EXEED’s first entry into the Jordanian automobile market with AKAMAS Automotive as the exclusive distributor
AKAMAS is set to introduce a range of premium SUV vehicles across Jordan.
FBB Holdings, one of the largest diversified business groups in the Middle East, today announced a strategic partnership with Chinese automobile manufacturer, Exceed Automobile Company (EXEED), to debut their premium range of sports utility vehicles (SUVs) across Jordan. The partnership aims to accelerate FBB Holdings represented by AKAMAS pursuit of sustainable excellence, driven by innovation and technology.
The signing ceremony was held at EXEED’s headquarters in Wuhu, China on June 12th in the presence of a delegation from FBB Holdings comprising Mr. Faiz Boushnaf the Chairman of FBB Holdings and Fathy Allam Vice president & Chief Executive Officer, , from Exceed Automobile, Mr. Gupi Zhang president of Chery international,Mr. Qin, Vice President, EXEED International, Mrs. Maissaa, General Manager, EXEED – Middle East, and other EXEED official representatives.
The partnership will mark EXEED’s launch across Jordan, introducing a new premium brand that combines centuries-old traditions of European automotive culture with the latest intelligent manufacturing technologies that China is renowned for today. A premium Chinese brand, proud to have been the republic’s first premium car brand to have been ‘built from scratch’, EXEED brings forth a fusion of ‘fashion and technology’ across a line of high-performance and fuel-efficient SUVs. including a range of hybrid vehicles, electric vehicles and REEV Models.
Commenting on the partnership, Mr. Karam Amareen CEO AKAMAS Automotive, said: “We are delighted to enter this new partnership with EXEED, a high-tech premium automobile manufacturer, as we continue to drive innovation in Jordan. Through this agreement, we are proud to continue the pioneering legacy of AKAMAS, partnering with a brand whose passion for innovation and discovery aligns with our own. As we accelerate our pursuit of better, we do so with a future-focused mindset and an innate understanding of the evolving needs of our customers. We look forward to working with EXEED to deliver cutting-edge vehicles and services that will uplift at Jordan’s mobility market.”
Commenting on the partnership, Yazan Al Zubi, General Manager, AKAMAS Automotive, said: “This partnership is testament to our commitment to bringing luxury innovative products to the local market and our deep insight and understanding of evolving consumer preferences. With the automotive industry constantly evolving, it is vital that explore new emerging technologies and we look ahead at welcoming the first range of EXEED’s first-class design and leading technology premium SUVs across the UAE.”